Launch Academy

Building a brand for a competition for student entrepreneurs.

In 2013, I collaborated with the team at Launch Academy to brand their latest project, the Student Startup Challenge, which aimed to support young student entrepreneurs with cash, free office space, and mentorship.

The team was looking for a bold, eye-catching logo that would stand out, and accompanying brand collateral that could be used for their website, social media profiles, and contest pages. The hashtag #SSC2013 became central to the contest, so I decided to use a stylized version of it as our logo. Our poster and website were shared with students at schools all across the Lower Mainland, and we drove dozens of entrepreneurs to submit applications for the competition.

I worked with the Launch Academy team to build the contest with our friends at Strutta, which allowed applicants to submit short videos pitching their entrepreneurial endeavours, and served as the place for others to vote on their favourite projects. The teams that received the most votes advanced to the next stage of the competition, where our panel of world-class judges narrowed the pack down to the top 5 teams. The winners were given 3 months of office space at Launch Academy to spend the summer working on their projects, as well as cash prizes and mentorship from the Launch Academy community.

More Projects

Check out what else I've been working on.