My Cap Is

Amplifying the voice of a university community.

In 2013, Capilano University proposed a round of budget cuts that threatened to suspend several beloved programs, devastating arts and university transfer education options at the university.

I graduated from the Interactive Design program in 2012, after a world-class two-year education that taught me a wide range of skills that prepared me for a career in tech. Within 15 months of graduation, I was co-founding LDRLY, a game services startup based out of the East Side Games office, and my education played a huge part in helping me get there.

After we launched our Save Interactive Design campaign, we had a ton of interest from Capilano faculty in helping them develop a sister campaign to promote the unique programs that set the university apart and share stories from alumni and community members about their experiences at the university. I worked with the Save INTE team to develop a new brand called 'My Cap Is', and created a campaign which gave students, teachers, staff, alumni, and community members an opportunity to share their experiences and show why the programs that were on the chopping block were so valuable to the community.

Over the course of the project, I volunteered my time to lead a team of students and alumni to develop the My Cap Is campaign. We crafted brand guidelines and a style guide for the campaign, which laid the groundwork for the design of our web presence and social media strategy. We built an extensive network of people in the university community to get messages of support, photos, videos, and testimonials to share through our website and social media channels. Although the university did decide to proceed with its budget cuts, I am incredibly proud of the work our team achieved.

More Projects

Check out what else I've been working on.