In March 2015, some of Vancouver's best and brightest change makers and thought leaders came together for a weekend of adventures, learning, and fascinating conversations.
As part of the launch of the Vancouver hub of Thousand Network, a global community of young people making a huge impact in the world, we organized the Treefort Summit. Our goal was to bring together some of the most incredible people in the city, in hopes of developing lasting relationships and helping accelerate their impact from local to global. Over the course of a weekend, we participated in workshops on topics ranging from DJ-ing to storytelling, and introduced a whole new group of amazing people to Thousand Network.
We wanted the event to stand out and have a strong brand that we could utilize for future events. Thousand Network was built by a community who largely came from another network called Sandbox, so the name Treefort was chosen for our event because "little kids play in the sandbox, while the big kids play in the treefort." For us, the name symbolized a new step in our journey as a community, as we worked to build a global family that was even better than the one that came before.
After several iterations, I finalized the logo for Treefort Summit, which is inspired by the mountains of Vancouver and Whistler, and incorporates the letters 'T' and 'F' in 'Treefort'. Our event was held in a cabin in Whistler, so it was important to me to incorporate imagery of nature and mountains in the branding.
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